Marketing

Got a great idea for getting the word out about your ILL operation and don’t see it here? Send an email to Troy Christenson at tchrist9@fau.edu or Linda Frederiksen lfrederiksen@vancouver.wsu.edu.


Revised 1/8/13 by Troy Christenson tchrist9@fau.edu
Most Interlibrary loan operations are designed to support the needs of their particular organization. Each organization has different communication methods available to them and size (branches). Today some of the following methods are helpful for marketing. Provide information on what the operation does. Print and electronic materials should include: contact information, name, address, telephone number, email, web site, organization, branding (Logo), and affiliations.

Some Marketing tools are:

– Flyer or trifold brochure for hand outs

– Business cards

– Signage in the library or on bulletin boards around the organization

– Website

– Email to the entire organization

– Mail out to the organizations

– Inserts for books or cover sheets for borrowed materials

– Hold seminars

– Have reference staff tell patrons about the operation

– Signage around the Library (or organization)

– Elevator Speech (One minute talk of your operation and the benefits)

– Talk to the marketing/advertising people at your organization or library to get ideas

– Create a Logo or brand, print on shirts/hats and wear at works or events

– Get involved in your organization, let people get to know you, put a face to the operation

– Always be positive and smile when answering the phone. It can be identified by the listener!

– Make people feel special, word of mouth advertising can be a powerful tool.

– Use your patron database to send out invitations to library events or information (i.e.: Waive overdue fines day) either print or email.
This is not a comprehensive list of marketing and advertising options, but I hope it provides some ideas for you to get started.

Example: Florida Atlantic University Interlibrary Loan trifold informational brochure

Example: Florida Atlantic University Interlibrary Loan webpage